Culture

Make Culture Weird Again

Even failures and half steps will be more interesting than the boring stuff.

First published in The Atlantic on November 25, 2025.

by W. David Marx, The Atlantic
December 11, 2025 | reading time: 6 Min.

Twenty-five years into the 21st century, culture is markedly different than it was in the previous millennium. Everyday life has never contained more stuff—an endless reel of words, ideas, games, songs, videos, memes, outrageous statements, celebrity meltdowns, life hacks, extremely talented animals. Yet audiences can sense what’s missing. For all the energy society invests in culture today, little has emerged that feels new, and certainly nothing revolutionary enough to properly outmode the past.

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