Ideas

Instagram Plus Is a New Low

Drive yourself crazy for the low price of $3.99 a month!

First published in The Atlantic on June 28, 2026.

by Annie Joy Williams, The Atlantic
July 2, 2026 | reading time: 7 Min.

A couple of years ago, an old flame of mine had the nerve to start dating a new woman. He had posted a photo with her on Instagram; they were wrapped around each other, smiling, with a cheeky caption that I took to be some sort of lovers’ inside joke. I clicked on her username. She had a public Instagram account, so I was free to peruse her photos until I reached her high-school graduation, or until I made myself cry, whichever came first. I noticed she’d posted an Instagram story that day. It was the only bit of content I couldn’t access without revealing myself—users can see a list of everyone who opens their stories. So I did what any sane woman would do. I logged back in to my dead dog’s Instagram account and looked.  

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