Ideas

How to Be More Charismatic, but Not Too Much More

It turns out that being charming has a happy mean.

First published in The Atlantic on July 17, 2025

by Arthur C. Brooks, The Atlantic
July 24, 2025 | reading time: 5 Min.

Aspecial quality sets some people apart from the crowd. They are magnetic to be around, attractive to watch, hypnotic to listen to. They have, in a word, charisma. It seems like a divine grace—indeed, the word derives from the ancient Greek χάρισμα, meaning “God’s gift.” The word appeared in third-century B.C.E. Greek translations of the Hebrew Bible, and early Christians referred to charismata as blessings bestowed on believers such as prophecy, healing, and speaking in tongues.

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