Submit products
Submit your products in just a few steps.
Click here to go directly to the registration portal.
Creating a trustworthy orientation for consumers
The “Germany’s Favourite” quality seal of the SZ Institut of the Süddeutsche Zeitung is awarded to products that convince consumers.
The Germany’s Favourite therefore offers a number of advantages for manufacturers and suppliers: Honouring submitted products can provide access to a broad target group that places particular value on reliable ratings. Authentic reviews strengthen consumer confidence and can make a significant contribution to purchasing decisions. In addition, manufacturers receive direct feedback and can continuously improve their products.
With Germany’s Favourite, producers have the opportunity to present their products in a transparent and trustworthy manner, which leads to higher customer satisfaction and a positive image in the long term. This means that not only consumers but also manufacturers benefit from the trust placed in Germany’s Favourite.
Manufacturers must actively register their products for evaluation on Germany’s Favourite.
Categories
Products can be submitted to Germany’s Favourite in the following categories:
Electronics & Technology
- Computer
- Consumer Electronics
- Household Appliances
- Mobile Devices
- Photo
- Services
Family & Child
- Baby & Child Health
- Clothing
- Outdoor
- Services
- Toys & Games
- Transportation & Safety
Health & Body Care
- Beauty & Cosmetics
- Cosmetic Applications
- Medical Device
- Medical Supplies
- Services
- Therapy Aids
- Wellness Products
House & Garden
- Building Material
- Gardening Tools
- Home Furniture & Home Supplies
- Building Services
- Services
- Tools & Machines
Mobility
- Automotive
- Bicycles & Accessories
- E-Mobility
- Scooters & Accessories
- Services
Sport & Hobby
- Arts
- Handicrafts & Model Making
- Musical Instruments & Accessories
- Outdoor- & Sportswear
- Pet Accessories
- Services
- Sports Equipment & Gear
Methodology
The prerequisite for the Germany‘s Favourite award is the evaluation of the product by a consumer panel:
- Criteria: overall appeal, relevance, likelihood of purchase, uniqueness, quality, sustainability, functionality, design and value for money
- At least 200 ratings per product
- Direct enquiry and output of results in an easy-to-understand school grading system
Only products that achieve the grades VERY GOOD or GOOD (minimum grade 2.5) are honoured.
Market research partner of the project is the market research institute INNOFACT. INNOFACT is one of the market and quality leaders for online surveys in Germany and surveys consumers in all important consumer goods markets.
Process & time frame
Products can be registered for consumer evaluation at any time:
- After registration, maximum four weeks waiting time until product evaluation*
- Immediate award announcement here on the website
- Time flexibility with regard to product cycles, marketing campaigns, trade fairs, etc.
Manufacturers receive the result immediately after completion of the product evaluation and, if their product is awarded, the seal files as well as the communication licence for unlimited use.
Registration at the desired time
Product
evaluation
Result
Award &
Communication
Your benefits: Award & visibility
Only products rated VERY GOOD or GOOD are awarded and may use the ” Germany‘s Favourite ” quality seal of the SZ Institut.
The licence for use includes the “Germany‘s Favourite” seal in German and English for unlimited and unrestricted use in all communication and advertising materials (excl. TV).
In addition, all award-winning products are presented in the favourites section of this website. For maximum reach, the website is advertised with a permanent media campaign in the Süddeutsche Zeitung, in the digital channels and on social media.
Fees & services
There are no costs for the product manufacturer for the consumer evaluation:
- Registration of the products without fee
- If the product is awarded: Mandatory licence fee of €5,750**
Licence fee
The licence fee includes
- SZ Institut quality seal “Germany’s Favourite” in English and German („Deutschland Favorit“)
- Right of use for an unlimited period of time and unlimited scope of use for all communication and advertising media (excl. TV)
- Presentation of the product at www.sueddeutsche.de/deutschland-favorit
- Permanent promotion of Germany’s Favourite in the channels of the Süddeutsche Zeitung for maximum publicity
By submitting your product, you agree to the one-time licence fee (if your product is awarded) and our conditions of participation. All companies whose products are available on the German market at the time of the award may participate.
Would you like to register products for the consumer survey?
Click here to go directly to the registration portal.
Do you have any suggestions, questions or need personalised advice?
Write to: institut@sz.de
* SZ Institut reserves the right to organise the product evaluation at a later date after consultation with the manufacturer. You can find more details in our conditions of participation.
** plus the legally valid value added tax